Diego Ayón

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Activity overview

Latest activity by Diego Ayón
  • Diego Ayón created an article,

    Groove

  • Diego Ayón created an article,

    Salesforce

  • Diego Ayón created an article,

    Looker

  • Diego Ayón created an article,

    What does TVR mean?

    Total Value Realization (TVR) is CSM team that focuses on accounts that need more focus and have a high risk churn. 

  • Diego Ayón created an article,

    Scaled Unghosting Playbook

    Unresponsive customersAutomated CTAs yield only 20% meeting booking rate. Manually created CTAs have more than double meeting booking rate, likely due to the warm handoff nature and personalized ou...

  • Diego Ayón created an article,

    Working with CTAs

    CTAs are aligned to the Scaled Customer Journey. They are designed to ensure coverage of the accounts in our book of business Onboarding: Net new customers or those growing from Digital/reducing fr...

  • Diego Ayón created an article,

    Working with Advocacy and AEs

    Advocacy Team They work with a high volume of tickets providing information and technical support to our customers. They complement self service capabilities. They also offer Premier support, which...

  • Diego Ayón created an article,

    Scaled Playbook 2025

    Guiding PrinciplesZendesk mission is to ensure that customers are realizing the value of their zendesk investment through adoption, optimization, growth, and improved CX operations. Ultimately, eff...

  • Diego Ayón created an article,

    Recommendation Calls & Success Plans

    A recommendation call is generally about 30 minutes, you meet with the customer, you bring with you a success plan that you've already created, and you deliver that to the customer. You just walk t...

  • Diego Ayón created an article,

    Personas & Discovery Calls

    Discovery Calls, listening is key to successDuring this calls, the focus is to contextualize all of the information you learned during prep search. Focus is not to solution anything and fight urge ...